It is easy to remember, simply by closing your eyes, the taste and smell of a good tomato or a recently-picked peach. Our memory is very selective when trying to remember positive moments, and the majority of us focus on aromas. Through the sense of smell, we can relive situations that make us “feel good” and which are eternal in our memory.

Organic farming takes us back to those moments we like most – moments which are difficult to recover. It is done by preserving fields, crop rotation and the elimination of chemical products and fertilisers, among other factors. This results in agricultural production that provides top-quality foods in terms of organoleptic characteristics and nutrients. It is achieved through the optimum use of renewable resources, which guarantees sustainable development, providing good health for the consumer and the environment.